Dependable content. Always on time.
MANNY@CREATIVE
​Welcome to my portfolio website.
PORTFOLIO
Copy / Content / Technical Writing / Consumer Research
The following is a small collection of writing that I've done for diverse clients over the years. Each piece is unique in its intent and is written to fulfill a specific marketing challenge. All copy was written by me (Manny Rodriguez) with layout and video provided by various creative and talented collaborators. I hope you enjoy my work. Please feel free to contact me should you have any questions!
CONSUMER RESEARCH, COPY AND CONTENT FOR VAPE FREE PASO DEL NORTE CAMPAIGN
July 2020
This campaign was the culmination of months of research, which explored the attitudes and beliefs of pre-teen, teen, parent and school admin audiences when it comes to vaping. I designed the survey instrument, moderated the English language focus groups, analyzed the data and authored the final analysis. I also wrote all of the copy for the multi-channel public service campaign that followed (see video below) as well as this website, which is filled with insights from the study and information to help parents speak with their children about the dangers of vaping. The site was written with contributions from the Paso del Norte Health Foundation and data accessed from various national, state and non-profit resources.
ENTERPRISE RISK MANAGEMENT LLC WEBSITE
July 2020
This is a new project for an amazing enterprise risk management firm. The challenge was to develop a sophisticated site while introducing product and service offerings in a non-intrusive execution. Design, copy and layout were done by Manny Rodriguez. Wix and Shutterstock were used thoughout. Downloadable content was also created by Manny Rodriguez.
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BUILDING THE BUSINESS CASE FOR CULTURAL MARKETING
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Positioning Article
If you're seeking to communicate with diverse cultures you need to know more than just the language. Cultural influences can drive emotion and create better advertising. This is one of several articles I drafted that are designed to attract advertisers to growth opportunities in the multi-cultural market.
CREATING EMOTIONAL CONNECTIONS
Patient Recruitment Advertising
The goal of this campaign was to recruit lifelong smokers into a new lung screening program. The program was located in West Texas and the targeted audience were older males. This image captured the essence of the targeted group and the copy pulls it all together with a friendly and familiar tone. The ad was researched and written by Manny Rodriguez. The layout and stock photography was provided by CultureSpan Marketing.
VOLARE GEAR INVESTORÂ BROCHURE
Investment and Sales Content
Volare Gear, a wearable tech start up, needed a brochure that could act as a sales piece and be used as a backgrounder for potential investors. This piece was created specifically for a conference call with a consortium from Google. This packet was developed under extreme deadline and was completed in under one week. Content researched and written by Manny Rodriguez. Artwork and layout by Fernando Herrera.
SIX PAGE MAGAZINE SPREAD FOR HEALTH SYSTEM
Multidisciplinary Overview
This multi-page magazine spread was developed for Medical Center Health System, a large multi-site provider in Odessa, Texas. The article communicates major developments in the health system's growth strategy and contains an easy to read graphic representation of all of it's service line components. The content was researched and written by Manny Rodriguez. The artwork and photography were created by CultureSpan Marketing.
CONSUMER RESEARCH STUDY ON HEALTH SEEKING BEHAVIORS
Presentation Deck and Article
A few years ago I had the pleasure of co-authoring a research study with consumer psychologist, Norma Mendoza, PhD. Together we developed a national-level study that focused on Hispanic audiences and their attitudes and beliefs when it comes to making healthcare decisions. This article speaks specifically to trends in Diabetes testing among Hispanic Millennial's. The presentation deck can be provided upon request.
BUSINESS CONSULTING AND COMMUNICATIONS
Explainer Video
MAST is a unique international company focused on recovering metals from manufacturing waste. The company needed guidance and collateral to help build new business. The following animated video was created along with a presentation and pushed through LinkedIn. Manny Rodriguez created the content and copy for the presentation and animated video.
QUALITY IN EVERYTHING WE DO
Center of Excellence Ads
Developing a recognizable "tone of voice" for my clients is one of my strongest skills as a copywriter. This ad communicates our clients'Â pride and commitment to the pursuit of unending quality. The content was researched and written by Manny Rodriguez. The layout was developed by CultureSpan Marketing.
"Every client is my most important client. That's why I work to deliver final draft quality from the start... every time."
Manny Rodriguez
All Videos
El Paso Electric "We Power" Kenton
El Paso Electric "We Power" Kenton
Band - Vape Free PDN (:30 secs)
